The 4 Essentials Every Small Business Website Requires
to get more customers and increase sales
I've worked on marketing Campaigns
for companies large & small
Hi, I'm Chappy!
Your company’s website has two jobs,
#1 Represent your company online
#2 Get more customers and sales
Most company websites do the first part well.
However, when it comes to getting more customers and increasing sales, they constantly miss the mark.
They aren’t working as a marketing system and sales tool that brings in new leads and increased revenues 24/7, 365. They are actually just pretty placeholders that cost a lot of money to design.
I know people that have spent over $15,000 on a two-page website that, months down the road, didn’t do anything for their business. So, they spent even more money to try and make it “work”. It still hasn’t done anything to grow their business.
The reason why this insanely expensive website did nothing for them is...
The business owners and their web designers guessed at what the website should look like and what type of information they thought was most important. They argued over how big the pictures should be and if a button should be blue or purple.
They failed to focus on making it clear as to exactly what they were o ering to visitors, how those visitors can benefit from the o ering, and what to do next to get it.
The thing is when it comes to your business’ bottom-line, sales targets, and quarterly goals, you should be able to see how every dollar you invest in marketing is making you money.
That’s the truth!
The sad reality is that the majority of small business websites don’t actually make any money or generate any leads.
Over the almost seven years that I’ve been building websites and working on digital marketing campaigns for clients ranging from Lloyds Banking Group and Virgin Money to local coffee shops and commodity suppliers, I’ve found that billion dollar businesses and mom & pop shops alike do not have websites that are getting the results they need.
It becomes a viscious cycle of spending money on a website that looks great and marketing that they hope does something. They get some initial visitors, maybe a few sales, and then the visitors and sales dry up. They then spend more money on a website and marketing that was awed from the beginning.
The reason is because, just like my friend that spent over $15,000 building a website and re-building that website, web designers, business owners, and key stakeholders guess as to how it should look with the hopes of the site actually working.
This why Gigantic Group exists. I want to stop this overspending, guessing, and severe lack of successful marketing results that small businesses in particular suffer through every day.
I’m here to help your small business have a website that actually gets you more customers and increases sales.
In the next 24 minutes, over the following four chapters, I’ll outline for you the four essentials that your small business website requires to start getting more customers and increasing sales.
This isn’t high-level information that takes a genius to understand, a techy developer to implement, or a copywriting guru to wordsmith.
It is four scientifically proven and real world tested ways that you can implement this week to start getting results. Because, if you aren’t getting results, than I’m not doing my job and you’re wasting your time and money.