Cru Podcast Case Study


Cru Podcast is a weekly show published on iTunes that shares the stories of the people behind wine. Every Monday Cru interviews an influential or disruptive person in the wine industry. Guests include master sommeliers & masters of wine such as Dustin Wilson, Brian McClintic, Jack Mason, Richard Betts, and Jeannie Cho Lee to winemakers like Deirdre Heekin, Michael Cruse, Chad Melville, and Fabio Bartolomei.


With downloads of 6,000 per month, a rapidly growing social media following, and email subscribers growing 30% month-on-month, Cru is becoming a refreshing voice in the wine world for industry professionals & wine enthusiasts alike. They have also worked with companies & influencers such as The Grand Tour by Verve Wine, Viticole Wine, Vinfluence, and Wine Awesomeness.



• 6,000 monthly iTunes downloads
• 30% email subscriber growth
• 4,000+ Instagram followers
• 30,000+ monthly impressions